Tuesday, July 22, 2008

Information campaigns the better use of government financial resources?

There seems an increased raft of government funded information campaigns concerning issues of health, behaviour, safety etc. A question of whether this is the most 'efficent' use of government resources and an inquiry into alternative means of changing peoples knowledge structures seems highly relevant today! It would be interesting to know the long-term success of many of these campaigns but even more interesting to question whether they are the most effective financial means of instigating longterm change.

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